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Seller Fulfilled Prime is Back

Seller Fulfilled Prime (SFP) is back in business! Reopened on October 1, 2023, SFP has created a whole new market for e-commerce platforms. We’re here to break it down for you and show you how we can help your business continue to grow.


What is Seller Fulfilled Prime?


Seller Fulfilled Prime is a program through Amazon Prime that allows your business to deliver directly to domestic Prime customers. SFP provides your business with the unique opportunity to skip Amazon’s fulfillment warehouses and ship directly to your customers. With SFP, you can experience the benefits of having the Prime badge on your listing while avoiding the fees associated with Fulfillment by Amazon (FBA) shipping and storage.


How Does it Work?


To be eligible for SFP, sellers must go through a trial period ranging from 5 to 90 days. During this time, they must successfully fulfill at least 100 Prime packages while meeting all of Amazon’s shipping requirements. During this trial period, you must offer Premium One-Day to Two-Day delivery options to prove that you can meet fulfillment guidelines. The Prime badge will not be displayed on your listing during this time. However, you are still required to process the orders with a zero-day handling time.


Furthermore, Amazon requires that you meet the following criteria to be considered for SFP:

  • Offer premium shipping options

  • Ship over 99% of orders on time

  • Have an order cancellation rate of less than 0.5%

  • Use Amazon Buy Shipping Services for at least 99% of orders

  • Meet the on-time delivery requirement of 93.5%

  • Meet the valid tracking rate requirement of 99% or higher

  • Have nationwide delivery coverage for all standard-size products

  • Use shipping methods that support weekend delivery and pick-up

  • Meet targets for 1-day and 2-day delivery promises

  • Deliver orders with supported Seller Fulfilled Prime carriers

  • Agree to the Amazon Returns Policy

  • Allow for all customer service inquiries to be dealt with by Amazon


How We Can Help


We hear you. That trial period and long list of criteria are quite daunting. But you have no need to fear. In addition to our 19 years of e-commerce experience, Full Throttle Fulfillment Solutions Incorporated has 8 years of experience working with Amazon's SFP program. We understand the Prime badge's importance and all the requirements to maintain it. We know what it is like to work under Amazon’s strict policies and succeed under this pressure. By partnering with us, you can have your cake and eat it, too. You can enjoy the privileges of having the Prime badge without worrying about upholding all of Amazon’s standards. You can leave the stressful parts to us. Let us guide you to your SFP success and help your business rise through the ranks. Contact us today to learn more!



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