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Navigating Amazon FBM in 2023: A Comprehensive Guide for E-commerce Success


Amazon, the world's largest e-commerce platform, offers sellers various fulfillment options, including the increasingly popular Amazon Fulfilled by Merchant (FBM). This method, also known as Merchant Fulfilled Network (MFN), allows sellers to take charge of their fulfillment process. In this guide, we'll explore the intricacies of Amazon FBM, its advantages, and how Full Throttle Fulfillment can support your e-commerce journey.

What is Amazon Fulfilled by Merchant (FBM)?

Amazon FBM is a fulfillment model where sellers are responsible for storing, packing, and shipping their products sold on Amazon. This method can be managed directly by the seller or through a partnership with a third-party logistics service provider like Full Throttle Fulfillment.

The Appeal of Amazon FBM

FBM offers several advantages, especially for sellers who desire more control over their inventory and customer experience. It's an attractive alternative for those looking to avoid the complexities and fees associated with Amazon's Fulfilled by Amazon (FBA) program.

How Amazon FBM Works

  1. Product Listing on Amazon: Sellers list their products on Amazon, ensuring high-quality imagery, videos, and copy to improve conversion rates.

  2. Warehousing: Products can be stored in the seller's warehouse or a third-party fulfillment center like Full Throttle Fulfillment, strategically located for cost-effective shipping.

  3. Order Shipping: Upon receiving an order, sellers ship products within the specified delivery timeframe. Full Throttle Fulfillment can streamline this process with its efficient shipping solutions. We have 6 day a week shipping- So rest easy knowing your package will be on time.

FBM vs. FBA: Choosing the Right Fit

Deciding between FBA and FBM depends on various factors, including the need for warehousing, desire for brand control, and the type of products sold. FBM is often more suitable for sellers with their own warehousing solutions or those partnering with third-party logistics providers.

The Benefits of Partnering with Full Throttle Fulfillment for Amazon FBM

  • Cost-Effective Shipping: Full Throttle Fulfillment optimizes shipping costs and reduces average shipping zones.

  • Brand Control: FBM allows for branded packaging and a personalized unboxing experience, which Full Throttle Fulfillment can help curate.

  • Responsive Support: Unlike the challenges faced with Amazon support, Full Throttle Fulfillment offers dedicated and efficient customer service.

Amazon FBM Fees

FBM involves a fee-based structure, including referral fees, a monthly subscription fee, and a per-item selling fee. These fees are generally more straightforward and less extensive than those associated with FBA.


Amazon FBM offers a viable and often more flexible alternative to FBA, especially when partnered with a reliable fulfillment service like Full Throttle Fulfillment. By understanding the nuances of FBM and leveraging the right support, sellers can enhance their e-commerce strategy, control their brand experience, and achieve greater success on Amazon.

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