The year has flown by, and the 4th quarter is just around the corner. For those of us with businesses, we’re in the midst of preparation to ensure we end the year on a high note. But, what does that preparation look like? The following four tips will walk you through ways to end your 4th quarter strong:
Check in and get organized
Market your business
Review your goals
Prepare for the future
1. Check in and get organized
As the fiscal year winds down, it’s a great time to assess your current business practices. Take thorough stock of the processes you have in place, the businesses you work with, and more. Take note of both things that serve your business well, and things that may not be working anymore. Looking at the good can help you see what parts of your business may be worth expanding. Looking at the bad can help you understand where to restructure things to improve efficiency, save money, or better adhere to your brand’s ideals. Then, organize as much as you can. The end of the year can be a busy time for many, so getting organized now will help your business stay streamlined through the final quarter.
2. Market your business
Marketing is important year-round, but it can be a true game-changer in the 4th quarter. Consumers are looking to buy, and you want your company to be the first one they see. Things like personalized packaging for products shipped to consumers can help increase brand recognition and loyalty, helping your bottom line as the 4th quarter winds down. Other things like increased social media presence, email campaigns, blog posts, and more can help drive engagement and get your business in front of potential customers.
3. Review your goals
What did you set out to accomplish this year for your business, and where are you at with those goals now? If you succeeded in meeting your end-of-year goals, take a moment to understand the reasons why. If you didn’t meet your goals, you can review the process you took to try and achieve that goal, make changes to the process, or potentially modify the goal if it was unattainable. Goal setting doesn’t have to stop just because it’s the last quarter of the year, either. To help you continue strong through the 4th quarter, make micro goals for your business. This could involve weekly, or even daily goals to accomplish to ensure you stay on the right track for the rest of the year.
4. Prepare for the future
The 4th quarter is merely the end of the fiscal year, not the end of the world. While it’s still important to be focused on getting through the 4th quarter, you don’t want to have blinders on for the future. As you assess your business and make new goals, also consider what changes you can make for the future. Consider things like the growth of your business and if that growth is something you can continue to manage yourself. If not, you can start planning for the needs of managing a larger business in advance. One way you can do this is by looking into 3PL providers. These providers offer logistics services to growing businesses, taking care of the warehousing, picking, packing, and shipping of orders all in the same place.
The 4th quarter is the time to better understand your business, and make moves for a brighter future. With these tips in mind, you’ll be sure to finish the fiscal year strong and start the following year with your best foot forward.