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Connecting With Your Customers Through Customized Packaging

Picture this: you’re a customer who has just placed an order through an online business. You’re eagerly awaiting the package’s arrival, but when it gets delivered it’s just a… bland box? Sure, you’ve got what you ordered, but the company didn’t really stick out to you. There’s plenty of others like it out there, so why order from them again? What would make the difference?


Now, picture this: you’re a customer who has just placed an order through an online business. You’re eagerly awaiting the package’s arrival and when it arrives you see the brand name on the box, you get a personalized note thanking you for choosing to shop with this business, and maybe even a printed coupon for your next order. You got exactly what you wanted, and you’re left feeling appreciated for shopping at this specific business. Next time you want to order this product, you won’t hesitate to shop with them again because your order feels personalized, like the business really cares for its customers.


This is the importance of curating a positive customer relationship through intentional packaging. 3PL (third-party logistics) providers are skilled at just this sort of thing. When you choose to partner with a 3PL, they can work alongside you to create special labels for boxes, personalized notes, coupon inserts, gift wrapping options, and more. 3PLs can ensure that your customers feel the level of detail and commitment that goes into all of your business’s products at every step of the process. Those small details can turn a one-time shopper into a loyal customer, boosting your overall business and brand recognition in the long run.


At Full Throttle Fulfillment, we’re proud to offer customized packaging services to all of our partnered businesses. We know the importance of the small details, and we care about each step of the shipping and fulfillment process. Not only will your customer feel good after opening your customized packaging, but you’ll feel good too knowing you have a trusted logistics provider on your side.


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